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Introduce yourself toyour whole market.

Up to 20,000 new decision makers a month. 20 conversations in 90 days, guaranteed.

How to acquire client through cold outreach

The gap

Most of your market has never heard of you.

Your pipeline comes from whoever finds you. Inbound. Referrals. The booth. The friend of a friend. That is maybe a fifth of the companies that could buy from you.

Not because the rest would say no. Because nobody asked.

How it works

Four steps. Every account.

  1. 01

    Map.

    Every company that fits, named and scored. You approve the list before a single email goes out.

  2. 02

    Cohort.

    Split by title and industry. HR heads get one reason. Finance heads get another. One message to everyone is spray. One message per cohort is coverage.

  3. 03

    Reach.

    Three touches to every person on the list over 90 days, from mailboxes in your name.

  4. 04

    Report.

    Every month you see how much of the market is covered and which cohorts replied.

What you see every month

Not a lead count. A map of your market.

One real client, anonymised. Corporate gifting, April to September 2026.

79,972

people reached, cohort by cohort.

CohortCampaignsConversations
Admin and facilities heads8103
HR heads1037
Procurement220
Founders27
Early test angles628
Forwarded manually13
Total28208

Each cohort got its own messages, and each landed differently. Admin heads carried the account. One Teachers' Day campaign to school admins produced 45 conversations on its own.

Who does what

We start the conversations. You close them.

We deliver conversations.

A decision maker from your approved list who replied and wants to talk, wants more information, or pointed you to the right person.

You work them.

Call every reply within 24 hours. Four touches before you call anything dead. Most meetings come on the third or fourth.

Judge it on six months.

Replies in weeks. Meetings within the month. Revenue on your own sales cycle. This month's outreach is pipeline for two months from now.

Two ways in

Big market or small, there is a system for it.

Coverage System

For
Thousands of target accounts
What
Your whole market, cohort by cohort
Guarantee
20 conversations in 90 days, or 50 in six months. ₹15,000$175 back for each one short.
Day 90
Yours to run

See the Coverage System →

Signal System

For
A few hundred target accounts
What
Only accounts with a live signal
Guarantee
Every email traced to its source, or ₹5,000 back per untraceable email
Day 90
Yours to run

See the Signal System →

Fit

Built for a specific kind of company.

For

  • B2B, selling contracts worth ₹5L$6,000 a year or more
  • An offer that has already sold to at least five customers
  • Someone who calls a reply the same day
  • A decision maker who can sign after one call

Not for

  • Pre-revenue, or still finding the offer
  • Consumer, or buyers who do not use work email
  • “Pay us when it closes”
  • Trials, pilots, or the most competitive price

“We got our first lead, which converted to a signed agreement within 24 hours of launching a campaign!”

Nandini Basu

Managing Director at Outbox

01 / 08

Questions
worth
asking.

If something's missing, ask us on a call. We answer everything.

Find out how much of your market has never heard of you.

Book a demo. If it is a fit, we will show you the size of your market and how we would cut it, on the first call.

Prefer async

DM on LinkedIn

Slide into the DMs. I actually reply.

Old school

rish@moderninbound.com

Average reply time: under 4 hours, weekdays.