Privacy Policy

1. Introduction

We wrote this to keep campaigns smooth, compliant, and fair to both of us. It's here to protect your brand and ours.

Modern Inbound operates globally in outbound cold email lead generation services. This Privacy Policy explains how we collect, use, process, and protect your personal information in compliance with the Indian Information Technology Act, 2000, the Personal Data Protection Bill, GDPR, and CCPA regulations.

By using our services, you're agreeing to these practices so that campaigns run safely and effectively. We are committed to protecting your privacy while delivering effective lead generation solutions through our retainer and pay-per-lead business model.

Effective Date: January 1, 2025 | Last Updated: December 27, 2025

2. Information We Collect

We collect information through various sources to provide our lead generation services:

• Client-Provided Data: Contact lists, target audience specifications, campaign requirements, and business information you provide directly
• B2B Data Providers: Professional contact information sourced from legitimate third-party data providers
• Public Sources: We only collect information from lawful, public, or client-provided sources.
• LinkedIn: Professional contact information obtained through LinkedIn's terms of service
• Campaign Data: Email engagement metrics, response rates, and campaign performance data
• Technical Data: IP addresses, browser information, and usage analytics for service improvement

3. How We Use Your Information

We use collected information strictly for the following purposes:

• Executing outbound cold email campaigns on behalf of our clients
• Performance reporting and campaign optimization
• Compliance monitoring and quality assurance
• Customer support and service delivery
• Legal compliance and regulatory requirements
• Service improvement and platform development

We do not use personal data for marketing our own services to the individuals in your target lists, nor do we sell personal data to third parties.

4. Data Sources & Ownership

Client Role: When you provide leads or target specifications, you act as the data controller and are responsible for ensuring you have the legal basis to process and share this data with us.

Provider Role: For leads we source independently through B2B data providers, public websites, and LinkedIn, Modern Inbound may act as a data controller, ensuring compliance with applicable privacy laws.

All campaign data and leads are stored securely in sales engagement tools, where clients maintain admin access during their active subscription period.

5. Data Retention

Campaign Data: We retain campaign data indefinitely as proof of work performed and for compliance purposes. This includes email sequences, engagement metrics, and performance reports.

Lead Data: Personal contact information is retained for the duration of active campaigns and may be retained longer for compliance and legal purposes.

Transfer Limitation: Campaign assets and data are not transferred to clients unless explicitly agreed upon in writing and additional fees are paid. Clients receive access to campaign results and reports through our platform.

6. Data Security

We implement platform-level security measures including:

• Encryption of data in transit and at rest
• Access controls and authentication systems
• Regular security monitoring and updates
• Secure hosting infrastructure through trusted providers

While we implement robust security measures, we cannot guarantee absolute protection against all external security breaches. Clients are responsible for maintaining the security of their own systems and access credentials.

7. Data Sharing & Subprocessors

We may share data with trusted subprocessors under strict confidentiality agreements:

• Platform Providers: Sales engagement tools and other campaign management platforms
• Hosting Services: Cloud infrastructure providers for secure data storage
• Analytics Tools: Performance monitoring and reporting services
• Compliance Services: Legal and regulatory compliance support

All subprocessors are contractually bound to maintain data confidentiality and security standards equivalent to our own.

8. International Data Transfers

As a global service provider, we may transfer data across international borders. All cross-border transfers are conducted using:

• Standard Contractual Clauses (SCCs) approved by relevant authorities
• Adequacy decisions where applicable
• Additional safeguards as required by local privacy laws

We ensure that all international transfers maintain the same level of protection as required by Indian and EU privacy regulations.

9. Your Rights

Under GDPR, CCPA, and the Indian Personal Data Protection Bill, you have the following rights:

• Access: Request information about personal data we process
• Rectification: Correct inaccurate or incomplete personal data
• Erasure: Request deletion of personal data under certain circumstances
• Restriction: Limit the processing of your personal data
• Portability: Receive personal data in a structured, machine-readable format
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, please contact us using the information provided in Section 12.

10. Legal Disclosures

We may disclose personal information when legally required or in good faith belief that such disclosure is necessary to:

• Comply with legal obligations, court orders, or government requests
• Protect and defend our rights and property
• Prevent fraud or other illegal activities
• Protect the safety of our users and the public

We will notify affected parties of such disclosures when legally permitted to do so.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

• Posting the updated policy on our website
• Sending email notifications to active clients
• Updating the "Last updated" date at the top of this policy

Continued use of our services after policy changes constitutes acceptance of the updated terms.

12. Contact Information

For questions about this Privacy Policy or to exercise your privacy rights, please contact us:

Last updated: December 27, 2025