7 Best Clearbit Alternatives for B2B Data Enrichment in 2026

Clearbit is not the tool it used to be. After HubSpot acquired it in late 2023 and rebranded it as Breeze Intelligence, the standalone enrichment platform became a credit-based add-on locked inside the HubSpot ecosystem. If you do not run HubSpot, you cannot use it at all.

Even HubSpot users are running into friction. Credits expire monthly with no rollover. Pricing is opaque beyond the entry tier. Coverage for direct dials and international contacts lags behind dedicated data providers. And enrichment depth varies depending on your HubSpot subscription level.

We tested and verified pricing on 7 alternatives that solve these problems. Here is what each tool does well, what it does not, and what you will actually pay.

Quick Comparison Table

Why Teams Switch From Clearbit (Breeze Intelligence)

HubSpot lock-in is real. Breeze Intelligence only works inside HubSpot. If your CRM is Salesforce, Pipedrive, or anything else, you are locked out entirely. This was not the case when Clearbit operated as a standalone platform with open API access.

Credits expire and pricing adds up fast. The entry point is $45/month for 100 enrichment credits on top of a paid HubSpot subscription. Credits expire every 30 days with no rollover. A mid-market team running Marketing Hub Professional with moderate enrichment volume easily hits $5,000+/month, according to MarketBetter's 2026 cost analysis.

Coverage gaps on phones and international contacts. Breeze Intelligence is strongest on company firmographics and email data for North American companies. Direct dial coverage and EMEA/APAC contact data trail behind tools like Cognism, Lusha, and ZoomInfo. If your ICP includes European buyers, you will feel the gap.

No waterfall enrichment. Breeze Intelligence pulls from a single data source. Waterfall enrichment tools like Clay and FullEnrich query 15-75+ providers in sequence, filling gaps that any single provider misses. Benchmark tests consistently show waterfall approaches hitting 80-98% match rates versus 40-60% from single sources.

1. Clay

Verdict: The most flexible enrichment platform on the market. Clay queries 75+ data providers in a single waterfall, letting you build custom enrichment workflows that no single tool can match. You will pay for that power.

Clay overhauled its pricing in March 2026. The Launch plan starts at $185/month (or $167/month annual) with 2,000 credits. Growth runs $495/month. A free tier gives you 100 data credits and 500 actions per month to test the platform. Enterprise contracts range from $30,000 to $154,000/year based on Vendr data.

Why pick it over Clearbit: Waterfall enrichment across 75+ providers, flexible workflow builder, works with any CRM. Why not: Steep learning curve, credit costs add up fast at scale, requires time to build and maintain workflows.

2. Apollo.io

Verdict: The highest-value all-in-one tool for teams that need enrichment and outbound in one platform. At $49/user/month, you get data access that Clearbit charges 3-5x more for when you factor in HubSpot costs.

Apollo's Basic plan starts at $49/user/month with 900 mobile credits and 12,000 export credits per year. The free plan gives you 10,000 email credits per month. Professional ($79/user/month) unlocks advanced filters and AI-powered features. A 275M+ contact database makes it one of the largest B2B data sources available.

Why pick it over Clearbit: No CRM lock-in, built-in sequencing, dramatically lower cost per enriched contact. Why not: Email accuracy drops at high volumes (10,000+ contacts/month), international data weaker than specialists like Cognism.

3. ZoomInfo

Verdict: The enterprise standard. If you need the deepest contact and company database with org charts and intent data, ZoomInfo is the tool Clearbit never was. You will pay enterprise prices for it.

ZoomInfo Professional starts at $14,995/year for 3 seats with 5,000 credits. The median contract is $31,875/year across 1,313 verified purchases tracked by Vendr. That includes 100M+ company profiles, direct dials, org-chart mapping, and Bombora intent data that Clearbit does not offer at any tier.

Why pick it over Clearbit: Dramatically deeper database, org charts, intent data, works with any CRM. Why not: Annual contracts only, 60-day cancellation notice, 10-20% renewal increases reported by users on G2.

4. Lusha

Verdict: The fastest path from a LinkedIn profile to a verified phone number. Simpler than Clearbit, cheaper per lookup, and you do not need HubSpot to use it.

Lusha Pro starts at $29/user/month with 480 credits per year on annual billing. The free tier gives you 50 credits per month. Phone reveals cost more credits than emails, so plan around your call volume. Lusha's European direct dial coverage outperforms most competitors, including Clearbit.

Why pick it over Clearbit: No CRM dependency, stronger direct dial coverage in Europe, free tier available. Why not: No sequencing tools, no waterfall enrichment, CRM integrations locked behind enterprise plans.

5. Cognism

Verdict: The top choice for EMEA prospecting. Cognism's phone-verified Diamond Data contacts outperform every competitor on European mobile numbers, and their DNC screening covers 15+ countries.

Cognism uses custom pricing with a platform fee starting around $15,000-$25,000/year plus $1,500-$2,500/user/year for seats. The Elevate plan adds phone-verified mobiles and Bombora intent data. No free plan, no monthly billing. This is a GDPR-focused platform built for teams selling into regulated European markets.

Why pick it over Clearbit: Phone-verified European mobile numbers, DNC screening, deeper EMEA data. Why not: Expensive for North America-only teams, no transparent pricing, no enrichment API for custom workflows.

6. Salesforce Data Cloud

Verdict: The native play for Salesforce shops. If Breeze Intelligence is HubSpot's answer to enrichment, Data Cloud is Salesforce's. Same concept, different ecosystem.

Salesforce Data Cloud is bundled with Enterprise and Unlimited editions or available as a paid add-on for lower tiers. Pricing is not publicly listed and varies by contract. You get native enrichment, identity resolution, and audience segmentation without third-party connectors. The trade-off is the same one Clearbit created: you are locked into one CRM ecosystem.

Why pick it over Clearbit: Native Salesforce integration, no HubSpot dependency, deeper enterprise data unification. Why not: Salesforce lock-in, opaque pricing, steep implementation curve, overkill for teams that just need contact enrichment.

7. FullEnrich

Verdict: The budget waterfall enrichment tool. At $29/month for 750 credits across 20+ data sources with triple email verification, FullEnrich delivers multi-source enrichment at a fraction of Clay's price.

FullEnrich Starter costs $29/month (or ~$26/month annual) for 750 credits. Pro starts at $55/month for 1,000 credits. One email found costs 1 credit. One phone number costs 10 credits. Credits roll over for up to 3 months, which solves the expiration problem that makes Clearbit frustrating. Unlimited users on every plan.

Why pick it over Clearbit: 20+ data sources versus Clearbit's single source, credits roll over, no CRM lock-in, 70% cheaper entry point. Why not: Smaller company, less brand recognition, no intent data, no built-in sequencing or CRM features.

The Bottom Line

Clearbit made sense as a standalone enrichment API. Breeze Intelligence makes sense only if you are already deep in HubSpot and your enrichment volume stays under a few hundred contacts per month. For everyone else, the alternatives are stronger and cheaper.

Pick Clay if you want maximum enrichment flexibility. Apollo.io if you want data plus outbound in one tool. FullEnrich if you want waterfall enrichment on a startup budget. ZoomInfo or Cognism if you need enterprise-grade depth.

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Frequently Asked Questions

What replaced Clearbit in 2026?

Clearbit was acquired by HubSpot in late 2023 and rebranded as Breeze Intelligence. It still exists, but only as a credit-based add-on inside HubSpot. If you do not use HubSpot as your CRM, Clearbit is no longer a standalone option for you. Apollo.io, Clay, and FullEnrich are the most popular replacements for teams that need platform-independent enrichment.

Which Clearbit alternative has the best data accuracy?

ZoomInfo has the deepest database and highest accuracy for North American enterprise contacts, but costs $14,995 per year minimum. For teams that want high accuracy without enterprise pricing, waterfall enrichment tools like FullEnrich and Clay pull from 15-20+ data sources simultaneously, which consistently produces higher match rates than any single provider. Modern Inbound uses waterfall enrichment to hit 98%+ email deliverability across client campaigns.

Is Breeze Intelligence worth it if you already use HubSpot?

Only if your enrichment volume is low. Breeze Intelligence credits expire every 30 days with no rollover, so you pay for what you do not use. At 100 credits per month ($45/mo), it works for light enrichment. Above 500 contacts per month, you will save money with Apollo.io or FullEnrich while getting broader data coverage from multiple sources instead of one.

What is the cheapest Clearbit alternative for startups?

FullEnrich starts at $29 per month for 750 credits with waterfall enrichment across 20+ providers. Apollo.io offers a free plan with 10,000 email credits per month and a paid tier starting at $49 per month. Both are significantly cheaper than the $75 per month minimum for Breeze Intelligence, which also requires a paid HubSpot subscription on top.